The Carpet Girl Featured in NJBiz Spotlight!

Dianne Grossman says she always knew she wanted to run her own business. She just didn’t know a joking insult from her husband would provide the impetus to get started.

“One day, I was waiting to go to lunch with my husband, Seth, who had worked in flooring for over 30 years,” she said. “I was reading Floor Covering Weekly, an industry trade publication, that said, ‘80 percent of flooring decisions are made by female homeowners, yet more than 80 percent of sales are conducted by men.’”

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